It is obvious we in the western world we need to do more and especially as we design and manufacture products we need to look at the circularity of the product to keep every part of the product away from the landfill.

We have to admit that we in the North American Continent have a first world problem of our shallow objects of desire are creating a heap of throw away waste. Our western society is drowning in objects that are purchased and thrown away shallow objects of desire. We have an incredible opportunity to seize the moment, let’s reinvent our business models and create sustainable abundance.