Our method of engaging clients is chained to the past. We need to move forward into the future by creating collaborative value networks as customers and client have changed. They have changed geographically and across the globe. Our clients have changed in a global environment where rapid advancement of technology and new business models have been introduced and business disruption is the new normal and society and technology growing at a faster pace than organisation and corporation can adapt.

Our clients through social media are already informed of the services and products they require and are now looking for value and customer experience in the services and products they require. Their paths to purchase have changed. In the old approach the customer was at the bottom of the chain. In the new approach of creating collaborative value networks, our focus is the customer and the customer / client is the centre point. The focus on the client /customer will encourage collaboration and dialogue leading to redefining of services and products.

Changing to a collaborative value networks means removing the traditional constraint in our business and the way we engage and work with our clients. Not changing is not an option anymore. If organisations do not change the consequence is stark. Organisation who understand value creation and craft client experience and change, will in the long term end up with organisations that are more adaptable and agile business creating trust and transparency with their clients.